Marketers, we’re going to inform you all about influencer marketplaces in this evaluate.

Are you’re nonetheless manually looking on Instagram, answering quite a few DMs, and vetting hundreds of unqualified influencers?

Stop right now.

Influencer marketplaces and platforms are nice solutions to reducing the amount of time spent on profiling and connecting with new influencers – time that can quite be channeled into optimizing your campaign.

And as a result of we’re all about saving you time, we’ve reviewed high influencer marketplaces and platformsjust for you!

What Do Influencer Marketplaces Offer?
An influencer marketplace is principally an online platform that connects entrepreneurs with influencers in comparable industries or social channels. For example, you can find a marketplace only for Instagram fashion influencers, or a YouTube influencer market only for foodies, or a single market to search for each.

Many of those are self-serve influencer advertising platforms, which means that you can handle influencer campaigns in-house as a substitute of utilizing an company.

Some influencer marketplaces have the added benefit of being a half of bigger influencer platforms and marketing tools, making them full end-to-end options. We’ll also discuss the advantages of going with an influencer advertising company vs using influencer marketplaces and platforms on the backside of this article!

How We Selected and Rated These Platforms
Introducing the P2Pmarketing Rating! Our ratings are primarily based on the following standards:

* User evaluations from high software evaluation websites
* Personal expertise with the platform
* Demos or trial experiences
* Price ranges
* Product features
* Added value
* Functionality
* Overall satisfaction with the tool or platform

Now, let’s get again to our list 🙂

The 13 Best Influencer Marketplaces & Platforms

Intellifluence is a full end-to-end influencer marketplace, outreach, and management resolution. Their database of over verified influencers ranges from peer-level micro-influencers to macro-influencers and celebrities with millions of followers.

The database options influencers throughout all main social networks, in addition to podcasts, SoundCloud, and individual blogs.

Intellifluence ensures that every influencer in its database has been precisely vetted and verified. This is among the reasons they’re so successful, because the time you spend on outreach is not wasted on low-quality or inactive influencers.

The platform’s influencer discovery, outreach, messaging tools, and payments process are all built-in to the platform, so that you never need to rely on external tools to handle your campaigns.

Intellifluence additionally provides some great, unique features, including pricing pointers based mostly on survey and inside marketplace transaction knowledge, detailed engagement stats and reporting, and influencer-led presents.

Influencer-led provides are a good way for brands to connect with influencers which might be keen to work with them, with out having to spend the time setting up a marketing campaign and doing outreach. Instead, relevant influencers come to them with a proposal they will settle for, negotiate or decline.

Intellifluence is well-priced and does not require any prolonged commitments, minimal spends, or budgets. This makes it a straightforward platform on which to scale up (or down) as rapidly and easily as you like.

Pros and Cons:
Pros: Intellifluence presents the best dollar-to-real influencer ratio, with a free plan and really inexpensive paid plans (from $99/mo) and a databases of over verified, high-quality, influencers. Intellifluence also works on all main channels and provides some priceless and unique features. As such, it provides it all and is a real end-to-end solution.

Cons:Free plan is for just one user, and has restricted access to certain features.

Channels:Facebook (profiles & pages), Twitter, Instagram, Pinterest, YouTube, LinkedIn, Twitch, TikTok, and Reddit. Intellifluence also supports Marketplace reviews, Blogs, iOS and Google Play, Podcasts, and SoundCloud.

Website:

P2Pmarketing Rating:9/10

indaHash is a game-changing resolution that allows you to handle all of your influencer advertising activities, from end to end, in one place. It is a simple and easy-to-use platform backed by robust automation and a full suite of features.

indaHash has a database of over 5 million Instagram, TikTok, and YouTube influencers, and the platform presents fine-grained search options with over 20 filters so you can find the right influencers on your campaign.

The ‘relevance score’ helps you match with creators which are greatest suited to assembly your precise campaign goals. You can even check the unique audience percentages of your creators and scan them utilizing Brand Safety tools.

The easy templates and custom template choices allow you to deploy campaigns shortly and simply, overlaying all the essential aspects, together with agreements and funds.

indaHash is designed to assist you form and handle long-term partnerships. The platform lets you store and average every bit of content. You also can view customized, insightful, auto-generated reports and use task management and chat features to remain in cost of each campaign.

Another useful feature is you could select to securely share solely specific elements with folks outside your group.

In addition to indaHash’s sturdy platform features, they also offer-managed services should you want them, and each shopper gets a private supervisor to assist them set up and run every little thing completely.

Pros & Cons:
Pros:indaHash is an all-in-one answer to manage all of your influencers from one place, and they’re one of the skilled influencer advertising solutions for manufacturers, agencies, media owners, and talent managers available. The platform combines an enormous database of influencers with in-depth instruments to investigate and confirm knowledge from each creator and their audience so that you only work with the most effective matches on your model. It is easy to make use of, and indaHash presents productiveness instruments, convenient message boards, and automated emails to notify you of actions so you can keep on point and up to date. Real-time reporting can be refreshed to point out you probably the most up-to-date efficiency reports in real-time.

Cons:The free trial is simply accessible after a demo name with an indaHash skilled.

Channels:Instagram, TikTok and YouTube

Website:indahash.com

Afluencer is the simplest influencer platform to get started with. Brands can begin with the app’s generous free plan and get an account up and running in simply minutes. No want to talk to a salesman (Live chat, phone and e mail assist is on the market for free and paid users).

You post a “Collab” opportunity and Afluencer does the recruitment. In the Collab you specify what type of influencer you’re looking for—interest(s), social channel(s), demographics, followers, and more.

Post the Collab in minutes and you’ll start receiving purposes from qualified influencers in just some hours. It’s straightforward to gauge your influencer candidates and when you approve an influencer, an intro is made and you’ll direct message your new partner from throughout the platform.

You can also search the influencer directory and send invitations to influencers. When they approve your invite, you’ll have the power to direct message them and coordinate your Collab.

Pros and Cons:
Pros: Afluencer is a “high engagement” influencer base. It is quick and easy to get began. You can publish a collab in minutes and related influencers will come to you, which takes an enormous quantity of the leg work out of discovering the proper influencers for your marketing campaign. The platform makes evaluating, approving, and contacting influencers simple from within the platform. Alfuencer offers a generous free plan and nice customer assist through stay chat, phone, and e mail.

Cons: Channels are restricted to main social media channels.

Channels: Instagram, TikTok, YouTube, Twitter, and Facebook

Website: /#/brands

P2PMarketing Rating: 9/10

InstaJet is an all-in-one solution for influencer advertising. It functions as both an influencer market and an influencer management tool.

You can find influencers, create ad campaigns, verify that your requirements are met, and pay them – all from inside the platform, which additionally supplies wonderful post-campaign analytics.

InstaJet has a rich open catalog of Instagram influencers from across the globe in various niches. You can use several criteria to look and sort your influencers, including audience demographics and follower dimension.

All influencers are manually vetted before they’re accepted so that you could be sure they’re respectable and genuine. This high level of private consideration is certainly one of the issues that units InstaJet apart from its rivals.

InstaJet provides a private supervisor to help you free of charge, can create custom packages to match your needs, and offers a neat selection of packaged companies, where they handle your Instagram adverts for you totally.

InstaJet is designed to make influencer advertising as easy, protected, and convenient as attainable. In addition to solely working with vetted influencers and providing an excellent simple-to-use platform, their payment system is secure, and funds are solely launched once your collaboration’s necessities and deadlines have been met and permitted.

All-in-all, InstaJet is a robust, scalable answer for Instagram campaigns of any dimension. The high degree of personal assist offered makes it a superb alternative if you’re new to working with adverts and influencers on Instagram. They supply free professional advice and assistance, which you’d usually solely receive from an agency (at an agency worth point!).

Pros and Cons:
Pros:Offers a full-cycle service for influencer marketing, and you may run the whole course of by way of the platform, together with safe payments and post-campaign analytics. InstaJet provides a free manager service that will help you throughout the marketing campaign or run it for you totally. The platform also presents a further affiliate program so you presumably can invite creators to affix and earn commission from their sales. Pricing is affordable and provides nice value-for-money because the supervisor service is free.

Cons:Limited to Instagram. No free trial.

Channels:Instagram (and adverts for Telegram through their Telega.io service)

Website:instajet.io

P2Pmarketing Rating:9/10

Influencity’s platform is a simple and intuitive influencer marketing answer that allows full end-to-end campaign execution. This software program has one of the greatest databases we’ve seen available in the market, with more than 70M influencers, and presents correct influencer evaluation that helps manufacturers and businesses across the world (they at present have clients from over 35 completely different countries) efficiently handle their campaigns basing their decisions on information.

One of their strengths relies on how complete their influencer analysis is, one thing that helps marketers enhance their strategies when working with influencers. This analysis contains influencers’ KPIs, faux follower detention, pursuits, or brand affinity amongst others. Influencer’s viewers knowledge can additionally be supplied: demographics, interests, manufacturers affinity, and an evaluation on their audience overlapping, which is very useful when deciding on a gaggle of influencers.

Their competitive prices have allowed manufacturers and businesses to use the software no matter their size, and a few well-recognized names are recognized to be their purchasers like Johnson & Johnson, Nestlé, or Reprise and Havas. It definitely seems like Influencity is turning into a key ingredient when it comes to working with influencers.

Pros and Cons:
Pros: Influencity presently presents one of the greatest influencer databases in the market and has a really powerful search engine that works worldwide. Since they don’t intrude within the influencers hiring process, it offers you full freedom when contacting and negotiating with influencers. Also, they offer a number of ways of contacting their assist team (online chat, telephone and email) so you’ll be able to ensure you’re getting the most out of your plan, which may be fully customized to match your company’s needs.

Cons: Communication with influencers needs to be carried out out of the platform for the second, however, it seems like this functionality ought to be obtainable soon.

Channels: Instagram, Youtube, Tiktok and Twitter.

Website:

P2PMarketing Rating: 9/10

Heepsy is a good influencer advertising platform with authenticity and real influence as the main worth proposition. With a network of both micro-influencers (as low as 5k followers) and macro-influencers, Heepsy supplies all you want to find, launch, and measure your influencer campaign.

With a slick design and general great person expertise, it is tremendous simple for the typical joe to find the best influencers, contact them, and construct a long-lasting relationship.

Heepsy has a excessive spot on our record because it permits you to create a completely free account for a vast time – which makes it among the few influencer platforms out there that you must use for free!

Pros and Cons:
Pros: Their prime 2 advantages are their worth and their database. Heepsy is amongst the most inexpensive influencer software choices and their database, with almost eight million influencers, makes them one of the largest influencer databases available within the market.

The software additionally offers advanced concentrating on options such as demographic, location, key phrases, or metric concentrating on. The device helps you to easily establish well-performing influencers and create bonds with them.

Cons: The free plan could be very limited. Limited Youtube information.

Channels: Instagram, Youtube, Tik Tok, Blog, Facebook, and Twitter

Website: heepsy.com

P2Pmarketing Rating: 8/10

HypeAuditor started in 2017 as a pretend follower and engagement auditor. Since then, it has dominated this market with extraordinarily accurate results.

Due to the distinctive knowledge the corporate possesses, they decided to launch their very own influencer marketplace. You can use their discovery product to search out genuine influencers that resonate with your model values.

You can launch influencer campaigns, monitor the efficiency of your Instagram and YouTube account and individual campaigns all on the same platform.

Pros and Cons:
Pros: The platform has great UX. You can see how many faux followers influencers have and their real engagement price. It helps so much find the best influencers. The primary selling proposition is the rich data they’ve on every influencer and their excellent analytics.

Cons: Limited to Instagram and YouTube. You can’t contact influencers via the platform.

Channels: Instagram and YouTube.

Website: hypeauditor.com

P2Pmarketing Rating: 7/10

We’ve referenced IZEA a couple of instances on this weblog, and it’s no coincidence, because they are some of the in style influencer advertising platforms round. IZEA has been around since 2006, and so if your organization is looking for “platinum” companies, this is it. Another additional advantage is their pricing, which starts at a free or light option and permits manufacturers to improve or scale up for more options.

Pros and Cons:
Pros: IZEA presents all the benefits of a longtime influencer market, with all of the premium features of an Influencer Relationship Management and Campaign Management tool, PLUS good analytics.

Cons: You’ll need to take a position the time into mastering the platform to essentially reap the advantages of all it has to supply, not really a con, but when you’re trying to quickly onboard a new device remember that you would possibly require a quantity of tutorials.

Channels: Facebook, Instagram, YouTube, Twitter, LinkedIn, Tumblr, WordPress and quite a few different blogs.

P2Pmarketing Rating: 8/10

Webfluential is considered one of the main international influencer marketplaces. The platform is unique in its in-depth concentrate on helping influencers and creators with quoting, proposals and analytics. Like Famebit, they cost a 10% fee on permitted, printed campaigns and it’s free to enroll as an influencer or list your campaign proposal.

Pros and Cons:
Pros: All influencers on this market are vetted and approved by Webfluential, making it a secure possibility free from faux profiles.

Cons: Their influencer pool is restricted however growing, and the search functionality could possibly be somewhat more exact.

Channels: Facebook, Instagram, YouTube and Twitter.

P2Pmarketing Rating: 8/10

Scrunch has a powerful line-up of brands such as RedBull, Vogue, Subway, and GQ. This influencer advertising platform has over 20-million influencer profiles and over 10-billion posts indexed by their algorithm.

Pros and Cons:
Pros: The free/starter option is actually quite generous in you could really run a campaign (with some restricted performance, but it’s enough to get started).

Cons: Search accuracy. Users talked about the search functionality wants some improvement, especially for when you’re going into a quantity of filters such as location and industry.

Channels: Facebook, Instagram, Twitter, YouTube, and high blogs.

P2Pmarketing Rating: 7.5/10

> “Unlike many outreach platforms that are clunky and complicated, Pitchbox is a breeze to use.” – Brian Dean @Backlinko

Pitchbox is a extremely rated influencer and hyperlink outreach platform used for influencer advertising and SEO. What makes this platform quite distinctive is its integration with web optimization resolution suppliers, corresponding to Moz, SEMRush, and Ahrefs for actually great data-driven insights.

Pros and Cons:
Pros: Many on-line evaluations famous an uptake in conversions from utilizing Pitchbox. In addition, their fantastic search functionality and audience focusing on have acquired many optimistic critiques.

Cons: Like many enterprise-level multi-purpose software program, it has a steep studying curve and requires some dedicated time to get to know the platform to find a way to see the actual advantages.

P2Pmarketing Rating: 8/10

Klear is a social media influencer advertising platform with an unlimited database of 900-million influencers in over 60,000 classes in accordance with Influencer Marketing Hub. Microsoft, Unilever, Huawei, Coca-Cola, and Kayak are among the prime firms utilizing Klear for influencer discovery and administration.

While it’s apparent that this platform is nicely suited to giant, international, businesses and brands, if you’re an early stage startup, they do provide an excellent startup plan for corporations under 20 employees.

Pros and Cons:
Pros: The sheer depth of data and insights on this platform outshines many other related influencer marketplaces and platforms. We also love that there’s a startup plan to make the platform extra accessible.

Cons: Users cited search precision and pre-defined classes as potential points in relation to pinpointing the proper influencers.

Channels: Facebook, Instagram, Twitter and YouTube.

P2Pmarketing Rating: 9/10

Julius is an influencer marketing platform with roots in sports endorsements. The platform provides end-to-end campaign administration with over 50 spectacular search filters for some very precise influencer research. A really handy feature on the agency plan is that you can separate projects for each consumer.

Pros and Cons:
Pros: Julius has 50 search filters, permitting you to really slim down your influencers – which is ready to come in handy with an influencer database of over 100,000 folks.

Cons: The annual charge could be fairly excessive for small to medium business or those that wish to experiment with the device for a few months.

Channels: Facebook, Instagram, Twitter, YouTube, Twitch and Pinterest (Julius is a Pinterest Partner).

P2Pmarketing Rating: 8/10

Influencer Marketplaces, Platforms, or Agencies?
Back in 2015, there were simply 190 influencer platforms and agencies. This grew to 335 in 2016, 420 in 2017, and 740 in 2018 – greater than twice the quantity that existed simply two years previously. ~ by way of @influencerMH ‏ Click To TweetYou know it’s time to scale your influencer advertising efforts, however what answer must you go with? At the top of the day it actually depends by yourself sources, finances, and aims. While utilizing a platform might go nicely with a savvy, dedicated in-house staff, an agency can be higher suited to companies with a small, lean marketing team without in-house abilities.

Benefits of Using Influencer Marketplaces and Platforms:
* Self-service marketplaces and platforms put the power in your hands.
* Great for a savvy in-house staff.
* More affordable since you’re only paying to make use of the platform.
* Monthly subscriptions make it even more cost-effective if you’re solely working a few small campaigns a yr.
* Gives you direct entry to a database of influencers or their representatives.
* Access to data for verifying influencer legitimacy.
* Makes influencer outreach faster and easier.
* First hand entry to marketing campaign performance and real-time analytics.
* No lag or lead time to implement changes to your marketing campaign everytime you need to.

Benefits of Using an Influencer Marketing Agency:
* While influencer platforms save you money, an company will actually save you time by taking a lot of the handbook work off your arms.
* Let the consultants deal with it. Agencies will deal with your influencer outreach, administration, optimization, and reporting.
* Agencies have access to a wider community with established relationships, meaning they’re able to negotiate rates which would possibly be normally fastened on marketplaces.
* Many agencies can combine your influencer marketing campaigns into your broader partnership and online marketing efforts.

How to select an influencer marketplace [Infographic]
Ready to make your decision? The of us at IZEA have an excellent infographic to help you get began on how to choose an influencer marketplace.

How to Select an Influencer Marketing Marketplace ~ IZEA.comOur Two Top Picks: The Best Influencer Marketplaces and Platforms
While picking an influencer marketing marketplace can be fairly tricky at first, take the time to demo and trial your short list of chosen platforms, and take full benefit of the expertise of the customer success teams. We’ve picked 2 favourites from this list:

For giant companies or startups: Heepsy is a fantastic choice for large global businesses who require a strong platform and unimaginable depth of analytics. The proven reality that they offer an inexpensive plan makes it even higher, we love that they provide this sort of entry to up-and-coming small companies.

For the mid-sized company with some abilities in-house: Afluencer is a good possibility for the corporate with an in-house team that needs an all-in-one platform that provides a fantastic database of influencers, time-saving outreach features and every thing wanted to deal with all of your campaigns in one place. We’re significantly impressed with their Collabs function and the notifications when new influencers that match your requirements be a part of.

References
Kevin Payne: Top 25 Influencer Marketing Platforms and Marketplaces

Mention: Should You Invest in an Influencer Marketing Agency or Platform?

Capterra: Software Reviews

G2Crowd: Software Reviews

Frequently Asked Questions
What are the highest influencer marketing platforms?
Our high, reviewed influencer advertising platforms embrace: Intellifluence, indaHash, Influencity, Afluencer, Heepsy, HypeAuditor, IZEA, and Webfluential. Interested in seeing the total list and why these platforms had been selected? Check out our article, uncovering all the major points behind these superb influencer advertising platforms.

What are influencer marketplaces?
An influencer market is an internet platform that connects influencers with marketers in related industries or social channels. For instance, you can find a Youtube influencer marketplace only for avid gamers or one other one for food lovers. Interested in seeing what the best influencer marketplaces are- have a look at our full article review.

What social media channels are finest for influencer marketing?
The top social media channels for influencer advertising are: Instagram, Youtube and Tiktok, with Instagram being the most well-liked one amongst these channels. Youtube and Youtubers are gaining increasingly more recognition and are projected to surpass Instagram when it comes to influencer advertising price range within the next few years.